I keep driving past new, green McDonald’s outlets on my scooter travels around London. I don’t mean green in the ethical consumer sense but in the coloured frontage style many of the restaurants are now taking on.
I have to admit I don’t eat in Maccy-D’s all that often any more after reading Fast Food Nation by Eric Schlosser. This isn’t due to a paranoid fear of the food but because I’m supposed to be looking after my health being over the age of 35 and with a worryingly high incidence of heart disease in the family genes. Plus if I ate too many cheeseburgers I’d need to invest in some haggar® Heritage Expandomatic® Trousers.
When I was a child McDonald’s were all bright reds and yellows with upbeat piped music all alledgely designed to ensure a rapid turnover of clientele who were subconsciously primed to eat more at a faster pace. Green on the other hand, I assume, will bring a noughties-style feeling of natural, organic healthiness to the brand.
Given the company’s legal resources I’ll move rapidly along to the real reason for this post - cow care top tips!
This new fangled internet has been around a fair few years now revolutionising the way all kinds of things happen and it’s only fair that farmers - traditionally thought of as being behind the times - should also make use of the joys of Web 2.0.
After stumbling across The Beef Blog I have discovered a whole world of online resources for cattle farmers including podcasts on iTunes, Chicago Board of Trade agricultural prices via text message and dedicated YouTube channels.
Jenni Glenn writes in the Fort Wayne, Indiana, Journal Gazette newspaper:
Think of it as moo media… Cattle farmers anywhere in the world can pull up YouTube’s Web site and watch Purdue University’s videos on grazing and breeding techniques… Online video channels and podcasts are building on a long tradition of agricultural radio shows, TV programs and magazines.
Purdue - the alma mater of the first and last men to walk on the moon - is obviously the place to go for beef betterment (Cattle Farming and Ranching 101) as well as rocket science.
If you really want to look after your cows though take a tip from this Oklahoma Cattle Hauler on Deb Goodrich’s great blog ‘Mason-Dixon Wild West’. After all, you want to ensure your cattle ride to market in style so what better way to recycle a battered Oldsmobile than to chop off the top and make room for one of your herd? I don’t think it’s a Photoshop job…