How about this for a novel way to get people into recycling?
The triplepundit blog is covering the Going Green Film Festival which takes place in Beverly Hills, California in April 2010 and a particularly quirky approach to increase eco awareness amongst US audiences:
David Dibble, an LA-based filmmaker and his crew are re-enacting the wild, wild west. With an eco-conscious marshal. “It’s a typical high-noon Clint Eastwood situation, where you’ve got a marshal and a bad guy’s coming into town,” Dibble said. But in this town, the outlaws recycle.
… watching iconic figures of the wild west recycling old guns, shells and cigars is sure to be memorable and puts the environment top of mind.